Hey all, I like the idea of this community, and this is my first Question here!! I'm a new Amazon seller and I started off by selling in a generic listing, in which I got attacked by other sellers who were trying to get me to close the listing. Long story short, I made the recommended move and went to USPTO and created my brand to sell this product. I'm skeptical about creating the new branded listing and that it would not be shown in the top 100 like the generic one is doing. Any tips on what should i do when i launch the new listing with my brand name and how can i attract more sales? 6 1

Hello TheNewbieSeller, It's a pleasure to meet you, and I'm excited to dive into your question about the Brand Registry program. You're spot on in recognizing this as a solution for protecting your listing from competitors. Given that you've applied for a trademark, I can see you're carving out a unique space for your brand – a fantastic first step! Now, let's talk about the strategy for your listing. It's all about making your product stand out. We'll tackle this on two fronts: the text and the graphics. Text: Your focus should be on weaving in those high-search-volume keywords relevant to your product in the title, bullets, description, and back-end. This isn't just about being seen; it's about being noticed. Your text should be clear and engaging. My advice? Connect with seasoned list writers who know their craft. Fellow sellers can often point you to the best. Graphics: This is your visual pitch. Professional photos that showcase your product's strengths and how it differs from the rest are key. Think infographics, lifestyle shots, comparison tables. Your main image is crucial—it's your first impression in the competitive lineup, so make it count. And, of course, adhere to Amazon's guidelines for the main image. Moving forward: Collecting Reviews: Brand Registry opens doors to the VINE program, allowing up to 30 reviews per product. It's all about building that social proof, especially for new products. If you've got variations, start with separate listings to gather reviews, then merge them. This way, even new listings can boast an impressive number of reviews. Choosing the Right Category: Be strategic about your category choice. Look where your competitors are and choose accordingly. It's about positioning your product right where it needs to be for maximum visibility. Brand Registry Enrollment: Once you start your trademark application and get a registration number, jump into the Brand Registry program. Amazon will send you a registration code after some time – don't miss it! It's your ticket to start selling. Boosting Exposure: Here’s where Amazon's PPC campaigns come in. For new listings, you want these campaigns to be competitive, pushing your product to the forefront. Remember, initial investments in campaigns may not yield immediate returns, but through careful optimization, they'll become profitable. Your journey might be long, but with the right approach and a solid product, success is within reach. Hope this helps, and I'm rooting for your success! Good luck!