Hello TheNewbieSeller, It's a pleasure to meet you, and I'm excited to dive into your question about the Brand Registry program. You're spot on in recognizing this as a solution for protecting your listing from competitors. Given that you've applied for a trademark, I can see you're carving out a unique space for your brand – a fantastic first step! Now, let's talk about the strategy for your listing. It's all about making your product stand out. We'll tackle this on two fronts: the text and the graphics. Text: Your focus should be on weaving in those high-search-volume keywords relevant to your product in the title, bullets, description, and back-end. This isn't just about being seen; it's about being noticed. Your text should be clear and engaging. My advice? Connect with seasoned list writers who know their craft. Fellow sellers can often point you to the best. Graphics: This is your visual pitch. Professional photos that showcase your product's strengths and how it differs from the rest are key. Think infographics, lifestyle shots, comparison tables. Your main image is crucial—it's your first impression in the competitive lineup, so make it count. And, of course, adhere to Amazon's guidelines for the main image. Moving forward: Collecting Reviews: Brand Registry opens doors to the VINE program, allowing up to 30 reviews per product. It's all about building that social proof, especially for new products. If you've got variations, start with separate listings to gather reviews, then merge them. This way, even new listings can boast an impressive number of reviews. Choosing the Right Category: Be strategic about your category choice. Look where your competitors are and choose accordingly. It's about positioning your product right where it needs to be for maximum visibility. Brand Registry Enrollment: Once you start your trademark application and get a registration number, jump into the Brand Registry program. Amazon will send you a registration code after some time – don't miss it! It's your ticket to start selling. Boosting Exposure: Here’s where Amazon's PPC campaigns come in. For new listings, you want these campaigns to be competitive, pushing your product to the forefront. Remember, initial investments in campaigns may not yield immediate returns, but through careful optimization, they'll become profitable. Your journey might be long, but with the right approach and a solid product, success is within reach. Hope this helps, and I'm rooting for your success! Good luck!

This is a good question - here is a summary of the process to take when working with influencers: Most influencers are found on social platforms. First, it's advisable for a brand to have a presence on networks like Instagram, Facebook, and TikTok. It's important for your brand page to be professional and contain photos, content, reviews, and be well-managed. If you have a good page, an influencer from your category is likely to approach you on their own. Additionally, you can proactively reach out to these influencers. This requires background work and it is time consuming, but it's an efficient way to locate such influencers. How to find influencers: *On Instagram search by hashtags relevant to your product category and find and approach them. *You can also check competitor product pages and contact influencers that talked about the competitors. Verifying the influencer’s worth: *Ensure they belong your content realm. For example, if you sell toys, influencers who write / post about toys are the right ones. *Check the number of followers. I usually go for influencers with at least 20,000 followers, but this depends on your niche. Go through their feed and check the engagement. You want influencers that people respond to. *Ensure the content posted is of high quality, as it's important for your positioning. How do we make an influencer want to work with us? *Approach them through their page. Introduce yourself and your interest in collaboration. *Most influencers will agree to post content about the product in exchange for a free product. *If you want to incentivize them more, offer a rev share of each sale and a special discount coupon for their audience. *Some influencers may ask for money for a post, and it can get expensive. *If you go with the rev share model, create a special coupon e.g. "Social Media Promo Code" in Seller Central, with the influencer's name. They will post it, their followers receive the discount and since it’s marked you know the amount to transfer. *Ask the influencer to tag your page on the post, story, reel or anything else. How can we know if these influencers were really effective? *You can use a coupon as mentioned above or a tracked link (however, not all buyers will follow the link). *If the influencer has an Amazon store (many do), ask them to upload your product, providing more exposure in the platform itself. Interesting news: a new system was launched to locate relevant influencers for your product. This system works in a unique way, connecting you to influencers based on criteria predicting success: https://logie.ai/ It’s expensive but may be worth the money Influencer marketing is very effective and can bring direct traffic to your Amazon list. I use it a lot. Let me know if you have any questions